The Story of How Redyoos Got Its Name

Dear Friends,

When I first dreamed up this company, I didn’t have a name. I just had a feeling — that we could do something simple and good. Something that helped people let go of what they no longer needed, and turn it into something meaningful again.

I remember sitting at our kitchen table with my three kids. I told them, “Mom’s starting something new — a company about recycling jewelry, about giving things a second life. What are the words you think of when you hear the word recycle?”

They each started calling out ideas: reuse, renew, reimagine.
And then, my youngest — who was seven at the time — said softly, “Reduce.”

She said it in her own way, slow and thoughtful: “Ree…dyoos.”

I smiled, wrote it down phonetically — and something about it just stuck.

That moment reminded me why I was starting this in the first place. Not to build another company. But to build something my kids could be proud of. Something that helps make this world a little lighter, a little cleaner, a little kinder for the next generation.

To me, Redyoos isn’t just a name. It’s a promise.

A promise that what we do today — every envelope, every small act of recycling, every piece of jewelry we give new life to — matters for tomorrow.

Because at the heart of all of this is family. My kids are my why. They’re the reason I believe in circularity, in second chances, and in building systems that take care of what we already have.

We don’t need to mine more to make more. We just need to reimagine what’s already here.

That’s the spirit behind Redyoos — born from a child’s voice, written in a mother’s hand, and carried forward by a community that believes in something simple: we can all do our part to make things better.

Thank you for being here and for being part of this story.

With gratitude,
Cleo Escarez