How Redyoos Is Transforming the Jewelry Industry — Cleo Escarez on The Pennock Knockdown Podcast
We’re thrilled to share that Cleo Escarez, founder of Redyoos, was recently featured on The Pennock Knockdown Podcast — a show that spotlights founders building purpose-driven businesses at the intersection of sustainability, innovation, and social change.
In the episode, “How Redyoos Is Transforming the Jewelry Industry,” Cleo opens up about her mission to make jewelry recycling simple, free, and accessible to everyone — and how one small idea has grown into a movement redefining what sustainability can look like in fashion and consumer goods.
Listen to the full episode here: The Pennock Knockdown — Cleo Escarez: How Redyoos Is Transforming the Jewelry Industry
From Idea to Impact
Cleo’s journey with Redyoos began with a single, powerful insight: we’ve spent decades perfecting how to buy jewelry, but almost no attention on what happens when we stop wearing it.
“Most of us have a box of old jewelry — broken pieces, mismatched earrings, outdated styles — but no clear idea of what to do with them,” Cleo shared. “I wanted to make it effortless to do the right thing.”
That idea evolved into Redyoos, the first consumer jewelry recycling platform that makes it free and traceable to recycle unwanted jewelry from home.
Every envelope returned through Redyoos helps prevent new mining, keeps precious metals in circulation, and supports a global shift toward cleaner, circular systems.
Changing How the Jewelry Industry Thinks About Waste
During the conversation, Cleo and the Pennock team explored the “end-of-life problem” in jewelry — the fact that, unlike fashion or electronics, the jewelry industry has historically lacked infrastructure for reuse and recycling at scale.
Cleo discussed how Redyoos is changing that by building transparent systems that track jewelry from the moment it’s mailed in to the moment its materials are reintroduced into the supply chain.
Building a Waste-Free Future
As part of the conversation, Cleo shared Redyoos’ bigger vision — one that connects individual actions to global impact.
Each piece of recycled jewelry contributes to reducing demand for new mining and supports industries like clean energy, where recovered gold and silver are essential components in solar panels and electronics.
It’s a perfect example of circular fashion meeting climate innovation — turning small personal choices into large-scale change.
Lessons for Founders and Future Thinkers
The episode also dives into Cleo’s experience as a founder — balancing purpose with practicality, building partnerships, and learning to scale an impact-driven business from the ground up.
Advice for fellow entrepreneurs? Start small, move with purpose, and never underestimate the power of community.
Listen to the Full Conversation
To hear the full story — from Cleo’s earliest ideas to Redyoos’ recent Earthshot Prize nomination — tune in to The Pennock Knockdown podcast.
Follow @pennock.co and @redyoos for more conversations about innovation, sustainability, and the future of circular fashion.
Why This Conversation Matters
Redyoos is more than a recycling service — it’s a mindset shift.
It’s proof that sustainability doesn’t have to feel complicated or elite. It can be as simple as dropping a forgotten earring into an envelope and knowing you’re part of something bigger.
