From Jewelry Boxes to Green Energy: Our Founder’s TEDx Journey

At Redyoos, we’ve always believed that the jewelry sitting at the bottom of your drawer holds more than just memories—it holds the power to fuel a sustainable future.

Today, we are beyond thrilled to share a milestone moment for our community. Our founder, Cleo Escarez, recently took the stage at TEDxBelltown Women to deliver a powerful talk: “The Hidden Cost of Your Jewelry.”

Watch the Full TEDx Talk Here

Why This Story Matters

In her talk, Cleo pulls back the curtain on an industry we all love but rarely question. She shares her personal journey—from her roots in the Philippines to her years leading operations for global brands like Starbucks and Gap Inc.—and explains how she realized that the traditional jewelry industry was at a breaking point.

The reality is startling: * 30-50% of the world’s virgin silver and gold production goes toward jewelry.

• At the same time, these exact same metals are desperately needed for the green tech that will save our planet—solar panels, wind turbines, and electric vehicle batteries.

• Millions of dollars in precious metals end up in landfills every single year as while billions more sit forgotten in jewelry boxes.

Turning Waste Into Wonder

Cleo’s talk isn’t just about the problem; it’s about the circular solution we are building together at Redyoos. She challenges us to rethink what we value. By recycling our pre-loved jewelry, we aren’t just decluttering; we are providing the raw materials needed for clean energy without the devastating environmental toll of new mining.

"Beauty should never come at the expense of our planet. Every time you choose to recycle with us, you're making a small, powerful act of hope." — Cleo Escarez

Join the Movement

We invite you to watch the video, share it with a friend, and join us in this revolution. Whether your jewelry is broken, outdated, or just ready for a new chapter, Redyoos is here to ensure it becomes a force for good.

Ready to give your jewelry a second life? Order your free Redyoos Kit today and turn your "phantom jewelry" into the green technology of tomorrow.